Women For Apparel

July 8, 2010

Creating Online Miami Fashion Magazine

Have you ever thought of releasing your inner Glenda Bailey or Anna Wintour? Being a Miami fashion magazine editor is probably every girls dream come true. If you are an editor of one of the most sought after fashion magazines on every stall like ELLE magazine or Vogue, then you are definitely someone who is well-known and respected in the fashion industry. If you are inspiring to become a fashion editor then you can definitely enter the publishing world easily and you can do this by creating an online fashion magazine. You can start from crafting an editorial calendar to hiring a freelance staff. This may sound a little too much for now, but here are some guidelines that you can follow in creating a successful online fashion magazine.

1.  Like making a thesis paper, start choosing a magazine topic. There probably a number of topics you can start with like budget fashion, clothing for plus-sized women. You can pick a subject with a wide audience of faithful readers and find a role where competition for new competition is relatively low. After you have chosen your fashion magazine topic, start creating an engaging and memorable name for the publication.

2.  The next you have to do is reserve your host and domain name. Place the name of your online fashion magazine into a domain search engine and reserve the URL. Starting with just $10 month, you can start registering your and if you are lucky, you can even register for free. Hosting fees on the other hand can cost between a few hundred dollars per year up to low thousands of dollars.

3.  Build an editorial calendar and decide whether your online fashion magazine will publish content only monthly or quarterly. After making this decision, plan the specific theme for each publication date. The editorial calendar will help you recommend to advertisers which ads will fit the fashion layouts and content planned in each issue adequately. This can be very useful to you as the editor-in-chief or direct of sales for the online publication.

4.  Design your magazine by making a list of the following components: typeface, layout, graphical elements required and number of web pages. This will complete your online fashion magazine. If you can, hire a graphical designer to help design the masthead and lay out your magazine. Freelance graphic designers usually have rates from $25 to $150 per hour depending on their area of expertise and skills set.

5.  Hire a freelance staff and if your budget permits, start by hiring a minimum of three freelance writers and marketing expert to help create the content and publicity. Hire writers that have experience with fashion editorial and search engine optimization.

6.  Ask for advertisers. Seek out regional advertisers to support the cost of web hosting, marketing and production if you are launching a free publication. Send advertising rates, a media kit, and your editorial calendar to prospective advertisers and a mock of the online fashion magazine before launching a website.

7.  Take advantage of contests, blogging and free publicity to lure readers to your online fashion magazine. You can send out press releases to local journalist that will announce the launch of your magazine. To build your readership, use contests and giveaways.